漢堡王:今天沒有皇堡賣,請到對面去吃巨無霸

企業項目已上線2017-11舉報

漢堡王:今天沒有皇堡賣,請到對面去吃巨無霸

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A Day Without Whopper


字幕翻譯:這些創意超有梗

11月10日是阿根廷的“ McHappy Day ” ,在那天,到麥當勞每消費一個巨無霸漢堡,就能向癌癥兒童捐獻2美元。漢堡王恰好在這天推出《A Day Without Whopper》(沒有皇堡的一天)活動,暫停銷售其招牌漢堡“Whopper”(皇堡,也譯為華堡),并鼓勵門店點皇堡的顧客到競爭對手麥當勞購買同款競品——巨無霸漢堡,以促使麥當勞獲得更多的營收,讓患癌兒童有更多的捐助來源。

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Client: Burger King Argentina
Product: Institutional
Agency: DAVID Buenos Aires
Executive Creative Directors: Joaquín Cubría / Ignacio Ferioli
Creative Directors: Nicolás Zarlenga / Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Agency Producer: Florencia Albizzati

Burger King
Responsible for the client: Lucina Cabrejas / Federico Bonino / Bruno Mazzucchelli / Martín González

Production Company
Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzitta.

Music
Company: Papamusic

BURGER KING 漢堡王

DAVID 布宜諾斯艾利斯

 

漢堡王:今天沒有皇堡賣,請到對面去吃巨無霸

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